"I realized that banking is not only a paper-based business but that the customers were at the heart of it all"

Profile of Shirleen Titus, MD

Shirleen Titus, Managing Director

“My life of growing up in a transforming South Africa, and then traveling, living, and working abroad has developed my passion for people, cultures and truly valuing differences in others.”

Career & Life Experience


Shirleen was born in Cape Town and is married to Emilio, with 2 children, Marco and Larissa.

Shirleen left the corporate business sector in September 2005, as a Regional Sales & Services Coach in the banking sector, to fulfill her ambition to inspire growth in performance & learning of individuals and teams, through using Executive and Life Coaching. She is co-founder and currently the Managing Director of HeartLinc, an Executive and Life coaching business. Her key to success with improved performance and learning is through building a strong link between personal effectiveness and business results. She has been recognized for challenging the status quo, motivating others to grow their capabilities and succeed, and coaching those who are ready to face challenges in their work and personal lives.

One of the greatest life experiences for Shirleen was when she and her 2 children accompanied her husband on a work assignment in Surrey, UK for a period of 3.5 years (1999 – 2002). In maintaining a healthy work-life balance, she engaged into many different employment ventures. She developed her skills by starting a network marketing business for wellness products, developing and leading telemarketing campaigns for various clients, developing new business opportunities and facilitation of direct sales for an IT Solutions company.

The foundation, practice and enthusiasm for her role as a coach is grounded in her 11 year career with South African Airways, as a Cabin Crew member and team leader, serving passengers of diverse needs. Key achievements during this time, was mastering the ability to achieve sustained customer service excellence with her crew. She motivated her teams through role-modeling and 1-to-1 coaching, always aiming to share key points of learning which would improve their service offering. She was well known for her high service standards and performance by her customers and peers. Every flight was used as a new learning opportunity for personal growth for her team, and to ensure their customers were always satisfied.

Shirleen is excited about the opportunity to develop entrepreneurs, through her recent selection as the Life Coach in a panel of 3 coaches, for the “Momentum-Circle of Success” initiative. This promotion will be featured in the “O-magazine”, over 9 months and has started, in the February 2006 edition.

Academic

She completed her academic qualifications studying part-time, by graduating from the University of the Western Cape with a Bachelor of Commerce degree, with majors in Economics and Industrial Psychology. To fulfill her belief in continuous learning, she is currently studying towards her Honours Degree in Industrial Psychology.

To develop her coaching skills further, Shirleen has attended various accredited coaching programmes, through the Education Training and Development, Services and Bank Seta and has built a professional foundation in Coaching, Mentoring, Facilitation and Skills Development. Whilst living in the UK she attended, as an apprentice, several programmes, offering coaching to Executives, in work life balance techniques. She is a member of the Institute of HeartMath, the International Coach Federation as well as the Coaching and Mentoring Association in South Africa (COMENSA). Shirleen has obtained her Associate Coaching Certificate (ACC), an accredited international coaching qualification at the UCT Graduate School of Business in 2006 and has already started to work as an associate coaching and mentoring people as part of a team of expert coaches for Standard Bank.

Unique qualities

As part of her social commitment, Shirleen is offering a 1-day leadership workshop for females. She plays the clarinet and piano on a social basis, enjoys dancing and is also a keen golfer.

Shirleen’s travels and living abroad, was the catalyst for her development of a wide multicultural and globally diverse perspective of life and business. This is the foundation of her practical insights into personal leadership development, for individuals and teams, as a lever to close the performance gaps in businesses today.

Shirleen has experienced the opportunity to develop entrepreneurs, through her selection as the Life Coach in a panel of 3 coaches, for the “Momentum-Circle of Success” initiative. This promotion is featured in the “O-magazine”, over 12 months and has started, in the February 2006 edition. In October 2006, Shirleen was invited by Channel Africa to participate in a radio interview broadcasted internationally to discuss the Empowerment of Women in Africa and the role of Coaching and Mentoring for women in leadership.

Shirleen is a member of the International Coach Federation

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